I have noticed that nowadays people are relying more and more on stats to confirm that the website they own or run is growing in a positive manner. Be it with Google Analytics, Website Outlook or other comparable site’s the information can be misleading and inaccurate.
Tons of people rely on Website Outlook each day to get a status update on what they could possibly get if they decided to sell their domain name or site as a whole. The real question is how accurate are these services? In reality in no shape, size or way are websites similar to websiteoutlook.com any where near accurate. The reason behind this is in the way that Website Outlook and it’s competitors gets their numbers. The entire service is relying on your ad revenue, number of daily site hits and your overall freshness of your site. a.k.a how long it has been since changes have been made to your site. Using this method results can be spastic, one day telling you that your site is worth hundreds of dollars more that what it was worth yesterday or a week ago. Thus making this a very poor way to judge organic and dynamic growth.
A more accurate way in predicting the overall value of your site is calculate how much you make per month in revenue and multiply that by a factor of 10 or higher depending on the overall size of your site. So for example Geekologist for the month of January has made $32.67 in ad-sense revenue so $32.67*10 = $326.70 Using this method is much more accurate in predicting what you might actually be offered if someone contacted you about a possible purchase.
It is a shame that site like Website Outlook provide such terrible insight into the overall value of websites and instill false hope in websites that make no revenue. A website that makes no revenue is worth nothing to someone looking to buy, sponsors or even possible investors. Without any revenue model how can those investor, sponsors or purchasers expect to get any return investment.
If you are truly looking for a scale to judge your website I suggest using Google Analytics or just play it by ear. Regardless of how many site hits you get it is always going to be the overall experience that you give the readers, viewers, or listeners that will keep them coming back.
What do you think about Website Outlook or websites like it? Leave us a comment!